The Vergecast Impossible Foods CEO Patrick Brown on a new kind of meat
Mar 24, 2020
Dive into the world of plant-based meat with Impossible Foods' CEO, who shares insights on the mission to replace traditional meat globally. Discover how the pandemic inspired innovation and the hurdles of replicating pork’s flavor and texture. The conversation also touches on the environmental benefits of shifting away from animal agriculture and the personal challenges of balancing work and life in a fast-paced industry. Plus, catch a glimpse of the quirky Brontosaurus burger concept!
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From Professor to CEO
- Patrick Brown, CEO of Impossible Foods, was a Stanford professor.
- He took a sabbatical to address the world's biggest problem and founded Impossible Foods in 2011.
Mission: Replace Animal Agriculture
- Animal agriculture is the most environmentally destructive technology, posing the greatest threat to humanity.
- Impossible Foods aims to replace it by creating superior meat, fish, and dairy alternatives.
Scaling and Innovation
- Impossible Foods is at an inflection point, accelerating mass production and commercialization while continuously improving its products.
- The company reduced wholesale prices by 15% to undercut traditional beef.