The Vergecast cover image

Impossible Foods CEO Patrick Brown on a new kind of meat

The Vergecast

00:00

Scaling Plant-Based Pork Production

This chapter explores the complex journey of developing and scaling a new plant-based pork product, from initial prototyping to production integration with traditional methods. It highlights the challenges of competing in the food market, the naming debate for plant-based meats, and the need to prioritize taste and nutrition over traditional definitions of meat. Additionally, it addresses the environmental impact of animal agriculture, advocating for innovative plant-based alternatives to combat climate change and support biodiversity.

Play episode from 29:33
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app