1069 - The Ridiculous Membership Hype...

01:17 - How did John get into the membership site software biz?

04:09 - What started as a landing page and funnel builder software is now focused on community.

5:48 - There are any number of options for going the membership route.

07:52 - If asked what is the best membership site software, James prefers a middle-ground technical solution like Kleq.

09:29 - Kleq has good reasons not to incorporate email functionalities.

13:09 - The importance of controlling one’s email list cannot be overstated.

16:10 - Dedicated third party email service has an important role, and many benefits.

18:37 - James outlines three critical insights on the limitations of all-in-one platforms managing emails.

20:33 - When it comes to memberships, there’s a sad, common story of people being misled…

22:17 - Running an online business requires an amount of seriousness.

23:21 - There’s something wrong with the way some people market and sell memberships as a business model.

27:19 - John’s clientele is largely business-focused.

28:40 - Can a membership site or course still make money?

31:46 - James used to do courses, but memberships are currently his preference.

35:16 - What is the role of online courses in a digital business strategy? And are they sustainable?

36:42 - If you haven’t heard about Kleq…