BRAVE COMMERCE Charlie Chappell of The Hershey Company on retail media, retailer communication, and using data to strategize
Jul 13, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Introduction
00:00 • 2min
Hershey's VP of Media, Charlie Chapel
02:13 • 2min
The Future of Graduates
04:32 • 2min
The Role of Retailers in CPG Media
06:29 • 5min
Full Throttle
11:03 • 2min
Is There a Lack of Understanding on the Retailer Side?
12:52 • 4min
First Party Data Can't Be the Whole Strategy
17:09 • 3min
Is There a New Way to Make a Second Basket?
19:42 • 3min
First Party Data Generator - The Next Big Thing to Do
23:02 • 2min