Charlie Chappell of The Hershey Company on retail media, retailer communication, and using data to strategize
BRAVE COMMERCE
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First Party Data Generator - The Next Big Thing to Do
Charlie Schulte: I encourage people to get out of their comfort zone in some point of your career. He says that is one of the fastest ways you're going to learn to grow, and face a lot of failure. Schulte's third child has dual citizenship; he was born in Chamburjari Switzerland. "I had no idea that was part of your story," she asks him about his Swiss roots.
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