Bricks And Bytes "It's Like Selling Your Baby" | Raw Take on The Buildots-Genda Acquisition
Feb 10, 2026
Erez Dror, founder of Genda, who built an anonymous phone-based workforce tracker. Aviv Leibovici, CPO at Buildots, who turns site cameras and BIM into operational insights. They discuss why combining progress visuals with workforce data creates productivity intelligence. They explain how Genda gained wide worker adoption, why field data will power AI in construction, and how this combo reveals real causes of delays.
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Progress Plus People Equals Productivity
- Knowing what was built is only half the picture; workforce data completes the construction puzzle.
- Combining visual progress with location and headcount creates actionable "productivity intelligence."
Selling Your Baby To Grow Faster
- Erez had long pictured Buildots as the ideal exit because both firms shared a vision of field data powering AI insights.
- He called selling to Buildots like "selling your baby" but staying involved to scale faster.
Adopting Workers With A Helpful App
- Genda avoided wearables to maximize adoption and built a phone app that digitizes workers' daily tasks.
- The app plus embedded Bluetooth sensors enabled high voluntary usage and accurate location attribution.