Why Things Catch On: The Science of Why People Share

Do you want to understand the science behind why people share? During this fascinating interview I explore these very concepts.

In this episode, I interview Jonah Berger, author of The New York Times bestseller, Contagious: Why Things Catch On. He's also a marketing professor at the Wharton School and columnist for BusinessWeek. 

Show Notes: https://www.socialmediaexaminer.com/48

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