Coaching Real Leaders Introducing: Ask Muriel Anything
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Mar 16, 2026 Listener questions drive a rapid-fire session on sponsorship, including how to find and ask for influential advocates. Co-founder tensions get unpacked with curiosity, observation, and impact-focused language. A clear framework for recovering from major workplace mistakes is shared. Practical approaches for surfacing feedback and rebuilding trust round out the conversation.
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How To Get Real Sponsors
- Do define a sponsor precisely and choose sponsors who have influence over your advancement.
- Position yourself as sponsorable by making results visible and explicitly ask someone to be your sponsor when relationship is established.
Sponsorship Is Not Entitlement
- Insight: Sponsorship is an investment, not just a favor, so not everyone will get sponsored.
- Sponsors expend social or resource capital and back people they believe are a strong bet based on visible results.
Make Your Work Sponsorable From Day One
- Do make your work visible and relevant to potential sponsors by connecting results to their priorities.
- Plant seeds from day one and demonstrate consistent impact so sponsors can picture you at the next level.