Freelance to Founder

Getting Clients on LinkedIn

Jul 29, 2021
Corey Hibben, a web designer and physical therapy pro building a side-hustle agency for health and fitness practices. Chelsea Baldwin, a copywriter and conversion coach who helps agencies craft website copy that converts. They dig into using LinkedIn to find health pros, profile and niche tactics, engagement routines, repurposing podcast content, outsourcing without losing sales, and turning projects into recurring revenue.
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ADVICE

Optimize LinkedIn Headline For Immediate Clarity

  • Do optimize your LinkedIn headline to state exactly who you serve and what you do.
  • Chelsea advises changing the line under your name to something like Website Designer for Physical Therapists so people know your value at a glance.
ADVICE

Comment Daily Before Publishing To Build Reach

  • Do spend 20–30 minutes daily commenting on posts in your target niche before publishing your own content.
  • Preston and Chelsea say commenting builds visibility quickly and makes subsequent original posts get far more engagement.
ADVICE

Niche Your Profile But Keep Early Flexibility

  • Do niche your LinkedIn presence to where your ideal clients hang out, but keep it flexible early on.
  • Preston suggests using a focused label like Web Designer for Health Professionals and letting the right sub-niche reveal itself over time.
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