#345: Sports journalism, A-League bids, and building a media agency - Matt Windley on creating a career in sport

Want a job in sport? Start here

Meet Matt Windley, the Chief Executive Officer at Bruce Media.

In this episode, we follow Matt’s diverse journey from sports journalist at the Herald Sun, working alongside some of the biggest names in sports journalism like Mike Sheehan to projects such as leading a bid for prospective A-League side Team 11.

We breakdown how he supported Melbourne City’s move to Casey Fields, set the foundations for Auckland FC and now tells stories of the world game at creative media and marketing agency Bruce Media.

Matt has been a popular face around football recently with Bruce Media’s Breaking Barriers documentary which is likened to the global phenomenon Welcome to Wrexham on a smaller scale.

So if you’re looking to build a diverse career in sport, listen to this week’s episode with Matt!

We cover:

(02:40) – Interview starts

(05:37) – Quickfire questions

(11:17) – The start of Matt’s passion for football

(13:24) – Matt’s experience working at the Herald Sun

(21:14) – How Matt builds trust with important figures in sport for stories

(23:54) - The birth of prospective A-League club, Team 11

(30:22) – Matt’s biggest learnings from the Team 11 bid

(21:14) – How Matt builds trust with important figures in sport for stories

(35:15) – The transition from failed bid to Melbourne City moving to the South-East

(47:46) – Matt’s experience in the A-Leagues, helping to build Auckland FC

(54:34) – What is Bruce Media and what does Matt do?

(58:50) – Matt’s work on Breaking Barriers, Australia’s version of Welcome to Wrexham

(1:05:41) – What are the issues Matt thinks people should know before entering the sport industry?

(1:07:00) – What path has Matt decided to take when he feels stuck or lost?

(1:09:48) – What made Matt stand out when landing his jobs in sport?

(1:13:50) – The impact of Relationships on Matt’s career

(1:17:03) – How Matt would build a career in Sports Journalism from scratch today

(1:19:16) – Matt’s biggest pinch me moment working in sport

(1:22:22) – Matt’s life if he didn’t work in sport

(1:23:48) – Question from previous guest to Matt

(1:26:06) – Matt’s question for future guest

If you like this ep, give these a go next:

#329: How Jarra Davis became a Fox Footy Presenter

#328: How Cheets from TYPEMedia became a full-time content creator

#325: How to build a career in sports media from scratch with Brody Burrows

Thanks for listening, much love!

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