Nonprofit Hub Radio Prioritizing Innovation in the Nonprofit Sector
We’ve all been there...You hear about a new technology or solution that you’re pretty certain will help your nonprofit to grow, but it has a price. Convincing your board and donors of the value of testing and trying new solutions can be challenging.
In this episode, Katie talks to Maria Clark, the EVP of Partnerships and Chief Evangelist for GrowthForce about how we can not only prioritize innovation in our organizations but get new solutions across the finish line in terms of approval and adoption.
About Maria Clark
Maria Clark is a nonprofit executive and technology evangelist with 30+ years of industry experience. Today, she serves as Executive Vice President of Partnerships and Chief Evangelist for GoodUnited, the social fundraising solution. Maria is a champion of the new and has fearlessly led change management efforts throughout her career.
As EVP of Partnerships, Maria connects with nonprofit leaders across the spectrum to build social media fundraising strategies and solutions and empower them to foster a 1:1 relationship with every social media supporter - at scale. As the Chief Evangelist, Maria is leading conversations that elevate the nonprofit leaders as champions of change and working to build the next wave of fundraising on social media channels.
Previously, Maria spent 33 years at the American Cancer Society, a top #20 US nonprofit and the leading cancer research nonprofit with an annual $800+M budget, in roles spanning all aspects of nonprofit communication, operations, and fundraising. Most recently, as Senior Vice President for Peer to Peer Development, Maria led strategy development, planning and implementation for name-brand ACS events like Relay for Life, Making Strides Against Breast Cancer, a robust gala and golf portfolio, and the Raise Your Way DIY platform, as well as championing new digital strategies that support community fundraising.
Maria lives with her husband Derek in Dallas, Texas, where she has a deep history with the nonprofit community. She serves on the Board of Directors for the Notre Dame School, a special needs Kindergarten through post-high school in Dallas, and remains active in the Leadership Dallas Alumni Association. Maria is mom to two adult daughters, Devin and Corrie, and her fur baby, Ozzy.
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