The Briefing SPONSORED: Why you should buy Australian Made
Mar 2, 2026
Ben Lazzaro, CEO of Australian Made, leads the organisation behind the green and gold kangaroo logo. He explains how the certification works and why third-party trust matters. They discuss the economic lift from buying local, real impacts on farmers and manufacturers, export credibility, circularity with Remade in Australia, and practical ways to spot and support Australian-made products.
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Australian Made Is The Official Country Origin Mark
- The Australian Made logo is the country's only country-of-origin certification trademark validating product claims.
- Australian Made issues 12-month licences after a compliance process so consumers can buy with confidence knowing claims are third-party verified.
Trust Is The Brand's Core Asset
- Trust is the core value of the Australian Made brand, measured at 93% in Roy Morgan research.
- High recognition (99%) and trust give businesses third-party authenticity that boosts marketplace value.
Small Shifts In Spending Yield Big Economic Gains
- Buying Australian has wide economic knock-on effects: it supports local businesses, creates jobs and keeps communities functioning.
- Roy Morgan modelling shows an extra $10 per household per week on Aussie products creates 10,000 jobs and pumps $5 billion into the economy.