We all recognise the green and gold kangaroo - it's one of the most trusted logos in the country.
But what does Australian Made actually mean? And with cost of living biting harder than ever, is choosing local still worth the extra dollars?
In this sponsored episode of The Briefing, Sacha Barbour Gatt sits down with Ben Lazzaro, Chief Executive of Australian Made, to unpack the certification process behind the iconic label, why trust is its biggest commodity, and how buying local can pump billions back into the economy.
We look at the real impact on farmers, manufacturers and communities, the surprising research on what Australians are willing to pay, and the rise of buy local campaigns that are shaping how we spend.
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