How Your Personal Brand Makes You RICH When You're Not Even in the Room - Alan McLaren | 07

Think personal branding is just for influencers? Think again. As shared by Alan, co-founder of Strata Originals and a veteran who went from 9-to-5 to building a thriving business, you already HAVE a personal brand...and it might be hurting you.Alan shares exactly why most people get personal branding completely wrong and how flipping the script can open the door to massive opportunities you never saw coming.

Discover

🟣 Counter-intuitive secret to building influence

🟣 The power of showing up (even when you're terrified of the camera)

🟣 The rule that dictates how quickly people will trust and buy from you (the "7-Hour Rule")

Connect with Alan

https://www.linkedin.com/in/alanmclaren

https://strataoriginals.com/

The Searchlight is a weekly briefing on leadership, venture, and building in the age of AI. Every Friday.

Timestamps

00:00 - Intro

01:25 - From Nothing to Business Owner: My Accidental Start

02:22 - Build Your Brand with ALMOST No Money

04:00 - Your Network = Your Net Worth

04:52 - Biggest LIE About Personal Brand

06:21 - Stop Bragging! Build Your Brand by Serving Others

06:54 - The Power of Authenticity: ZERO Negative Comments?

11:04 - The Secret to Becoming the Next Big Name

12:44 - My $10 MILLION Networking Lesson

13:34 - The Mind-Blowing "7-Hour Rule" of Trust

15:38 - Are You Working ON or IN Your Business?

27:33 - Video is King: Why You NEED to Show Up

29:38 - Terrified of Camera? DO THIS NOW

32:16 - The Key to Being Real on Video (No Scripts!)

37:00 - Leading Leaders WITHOUT Authority

39:37 - The Trap: Why Corporate Evaluations FAIL

43:00 - Your Presence MATTERS: Just Get Started!

43:36 - Connect with Alan!