
Builders & Doers How Your Personal Brand Makes You RICH When You're Not Even in the Room - Alan McLaren | 07
Think personal branding is just for influencers? Think again. As shared by Alan, co-founder of Strata Originals and a veteran who went from 9-to-5 to building a thriving business, you already HAVE a personal brand...and it might be hurting you.Alan shares exactly why most people get personal branding completely wrong and how flipping the script can open the door to massive opportunities you never saw coming.
Discover
🟣 Counter-intuitive secret to building influence
🟣 The power of showing up (even when you're terrified of the camera)
🟣 The rule that dictates how quickly people will trust and buy from you (the "7-Hour Rule")
Connect with Alan
https://www.linkedin.com/in/alanmclaren
https://strataoriginals.com/
The Searchlight is a weekly briefing on leadership, venture, and building in the age of AI. Every Friday.
Timestamps
00:00 - Intro
01:25 - From Nothing to Business Owner: My Accidental Start
02:22 - Build Your Brand with ALMOST No Money
04:00 - Your Network = Your Net Worth
04:52 - Biggest LIE About Personal Brand
06:21 - Stop Bragging! Build Your Brand by Serving Others
06:54 - The Power of Authenticity: ZERO Negative Comments?
11:04 - The Secret to Becoming the Next Big Name
12:44 - My $10 MILLION Networking Lesson
13:34 - The Mind-Blowing "7-Hour Rule" of Trust
15:38 - Are You Working ON or IN Your Business?
27:33 - Video is King: Why You NEED to Show Up
29:38 - Terrified of Camera? DO THIS NOW
32:16 - The Key to Being Real on Video (No Scripts!)
37:00 - Leading Leaders WITHOUT Authority
39:37 - The Trap: Why Corporate Evaluations FAIL
43:00 - Your Presence MATTERS: Just Get Started!
43:36 - Connect with Alan!
