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Private Equity Became Institutionalized
- Private equity matured from a cottage industry into an institutionalized asset class delivering sustained, above-market returns.
- Blackstone grew from ~$3bn AUM to thousands of billions by scaling funds, strategies, and client trust.
Early European Expansion Story
- Baratta moved to London in 2001 with David Blitzer to build Blackstone's European private equity presence amid post-9/11 uncertainty.
- Early deals included Houghton Mifflin and UK pub consolidations that established their European foothold.
Cultural Hurdles In Early Europe Work
- Early cultural missteps in Europe included being dismissed by established French firms while pitching Blackstone as young Americans.
- Over time those same contacts became partners once Blackstone proved its capabilities.


