Stony Brook Head Coach Billy Cosh shares how he rebuilt a program through culture, standards, and alignment.

This isn’t about scheme. It’s about who you bring in, what you emphasize, and how you hold people accountable every day. After taking over an 0–10 team, Cosh walks through the approach that drove a fast turnaround and built a more consistent program.

Key Takeaways

Culture starts with who you bring into the program
Add, subtract, multiply — but never divide
Recruit your current roster to improve retention
Low maintenance + high production wins
Alignment across the staff matters more than anything
You get what you emphasize and reward
Be a process-driven program, not outcome-driven
Consistent routines reduce stress and improve performance

If this helped, you can go deeper at LFGClinic.com.

Get access to 100+ sessions from the 2026 clinic and 500+ more from the past five years — all built to help you coach, teach, and run your program better.

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Give - Building Culture That Wins - Billy Cosh, Head Coach, Stony Brook U.