The Dave Gerhardt Show (from Exit Five) How to Evolve as a CMO: Navigating New Markets, Personas, and Business Models with Kady Srinivasan
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Aug 25, 2025 
Kady Srinivasan, CMO at You.com, has a rich background leading marketing for Dropbox and Klaviyo. She shares her journey from engineering to marketing leadership, underscoring the importance of adaptability in today's fast-paced environment. Topics include aligning marketing strategies with company goals and effective team management systems. Kady discusses how AI is reshaping marketing roles and the necessity for CMOs to embrace flexibility and innovation. She inspires listeners to reinvent themselves while emphasizing the balance between automation and human creativity.
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ICP Pivot At Lightspeed
- At Lightspeed she discovered product-market mismatch and pivoted the ICP toward complex, multi-location restaurants.
- That shift required company-wide alignment across sales, product, and success and drove significant growth.
Let Go To Lead Effectively
- Let go of tactical control as you grow and set clear principles so teams have autonomy.
- Coach your people and focus on cross‑functional leadership instead of the day‑to‑day details.
Measure Few Metrics, Review Often
- Track a focused set of top metrics through weekly and monthly business reviews and limit them to about ten.
- Pair metric reviews with quarterly roadmaps and post‑mortems to stay on course.