Business Casual 2026 Website Updates
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Dec 26, 2025 Matt dives into the transformative updates for his website as he heads into 2026. He discusses using AI to create first drafts and optimizing WordPress for team collaboration. A pivotal keyword research led to restructuring content architecture. Implementing topic clusters and removing ineffective tags are highlighted as vital steps for improved SEO. The move to real photos for featured images enhances visual appeal. These changes aim to boost discoverability and streamline content delivery.
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Name Categories By Search Language
- Validate category names with keyword tools and use the search-preferred phrasing.
- Rename or split categories (e.g., 'hot tub winterization') to match what people actually search.
Split Broad Categories Into Focused Pages
- Split broad categories into focused ones when keyword depth justifies separate pages.
- Avoid owner-jargon category names that users don't search for.
Tags Don't Replace SEO-Focused Pages
- Tags used as micro-groups for recommended reading didn't rank and added complexity.
- Category-based internal linking offers more meaningful pages for SEO and recommendation lists.
