An interview with Lisa Congdon - consistency and finding your creative voice

If you're an illustrator with access to the internet and you have eyeballs, you might've seen Lisa Congdon's work. Lisa started blogging her collections and illustrations back in the good ol' days, and even remembers Instagram back when it was good. (Remember that? It was nice, wasn't it?)

In this episode, Katie asks Lisa about consistency and how to keep on keepin' on when the world is the way it is. We also meander through topics like ADHD, collections, comparison, agents - whether or not she has one - and last but not least, daily projects that change everythinggg.

In this episode we cover:

• Ceramic mushroom collection 👀
• The “messy middle” bit of being an illustrator
• How consistency has served her well
• Surviving financially in the early years
• Why not being a perfectionist was her secret super power
• Instagram in 2025
• How to know when to work with an agent
• The magical domino effect of following excitement
• Squishing comparison and staying in your own lane

Very rough timestamps in case you want to skip to a certain bit

00:00 – Welcoming Lisa! How a decade of calendars sparked the consistency conversation
01:00 – Hyperfocus, collecting tigers, cycling five times a week, and going “all in”
02:30 – Early days: Etsy, commissions, pet portraits, and figuring out a style
04:00 – Most illustrators quit
05:30 – ADHD, Capricorn energy, and learning to be organised
07:00 – Posting imperfect work online and why it mattered
08:30 – Sharing finances, getting an agent, and diversifying income streams
10:00 – “A Collection A Day” and the power of daily projects
11:00 – Agents: when they help, when they don’t, and how pricing works
13:00 – The hardest job she’s ever done and how her agent stepped in
14:00 – Instagram then vs. Instagram now
16:00 – Why video doesn’t light her up
18:00 – The comparison trap (yes, even Lisa feels it!)
20:00 – Following your gut over the algorithm
21:00 – The daily project that led to a bestselling book
24:00 – Chronicle Books, chance encounters, and the magic of just...showing up!?
26:00 – The domino effect of doing what excites you
27:00 – Human Design chat 👀
28:00 – Byeee Lisa

Links for this episode:

• Lisa Congdon: https://lisacongdon.com
• Lisa's Books: https://www.chroniclebooks.com
• Follow Lisa on Instagram: https://www.instagram.com/lisacongdon

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