The Futur with Chris Do Leading the Client Journey w/ Mikon van Gastel | Ep 433
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May 13, 2026 
Mikon van Gastel, co-founder and creative leader at Sibling Rivalry with roots at Imaginary Forces and Cranbrook. He talks about closing the gap between craft and business leadership. He explains how to guide clients through pitches and read the room. He describes designing immersive Sphere-style experiences and why shared ecosystems are the future of advertising.
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Early Career Awe At Imaginary Forces
- Mikon recalls starting at Imaginary Forces and being 'drunk on Kool-Aid' about the company.
- He remembers spotting Chris Do and Michelle Doherty and wondering why they wouldn't want to work there.
Design Details Often Miss What Clients Fear Most
- Insight that designers often obsess over craft details clients don't care about.
- Mikon points out CMOs turnover (~18 months) and designers must listen for what truly keeps clients awake at night.
Lead The Client Through A Continuous Journey
- Do lead clients on a clear journey through process, work, and follow-up.
- Mikon says invite clients into the process with weekly check-ins and make them feel part of the team to build trust and ownership.