Experiences vs. Traditional Advertising

They explore how shared, memorable experiences and ecosystems outperform single commercials in modern advertising.

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Episode notes

Chris Do speaks with Mikon van Gastel about the critical gap between being a design practitioner and a strategic business leader. Van Gastel, co-founder of Sibling Rivalry, shares insights on how to "lead the witness" during pitches, the shifting value of experience in a millennial-driven market, and why the future of advertising lies in immersive ecosystems like the Sphere. Listeners will learn how to transition from making beautiful frames to building lasting client trust through deep listening and shared experiences.

Timestamps:

(00:00) - Intro

(00:43) - Early career at Imaginary Forces

(01:57) - Practitioner versus business leader

(03:52) - Improving your pitching skills

(06:00) - The true meaning of a client's thank you

(06:42) - Signs you won the pitch

(08:22) - Keys to industry longevity

(10:38) - Designing immersive 5D experiences

(14:36) - The future of advertising ecosystems

(16:41) - Career reflections and the next 30 years

Check out today's guest, Mikon van Gastel: