2148: Cirque du Soleil's Show-Stopping Digital Transformation

Cirque du Soleil started with a group of street performers in Montreal, Canada in 1984 and manages approximately 40 shows worldwide today. In addition to the iconic shows under the blue and yellow big top, the Cirque du Soleil brand includes other live entertainment brands such as the Blue Man Group, VStar Entertainment Group, and The Works Entertainment Group.

After being shut down for an extended period during the pandemic, Cirque Du Soleil is back, stronger than ever across multiple continents. But this time, they are also delighting their customers with an Interactive Program to enhance the fan experience and enable more engagement opportunities.

Pierre-Luc Camirand, Director of Digital Customer Experience, at Cirque du Soleil shares their digital transformation journey with me. With annual global ticket sales ranging from 11-12 million, most of these transactions are completed online and move through the Sitecore digital ecosystem. Through micro-interactions and behavioral personalization, I learn how Cirque du Soleil is increasing engagement, conversion rates, and repeat business.

We discuss how they are replicating the experience of a live show in the digital environment and creating a seamless customer experience across all digital platforms with content in multiple languages.