We Are Selling with Lee Woodward The Real Numbers Behind Australian Agency Profit, with Chris Mercer
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We unpack the real numbers behind Australian agency performance, from average agent GCI and deals to why non‑selling owners outperform selling principals. We compare franchise and independent profitability, and show how property management scale underwrites resilient profit.
• average agent GCI near 430k and 22.85 deals
• impact of PAs and EBUs on productivity and cost
• fee growth driven by property values not volume
• agents vs owners: who makes more and when
• why non‑selling owners build stronger margins
• franchise sales profit vs independent sales profit
• independent advantage in property management scale
• split creep, break‑even, and margin control
• contribution over turnover for agents and PMs
• how to access Trend Tracker and REAP data
Get the Trend Tracker report here:https://reapdashboard.com/reaptrendtracker/
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