Culture Study Podcast

The Content-ification of Wedding Culture

4 snips
Apr 29, 2026
Amanda Montell, author and podcaster known for Cultish and The Age of Magical Overthinking, and host of Sounds Like a Cult, reflects on her theatrical, over-the-top wedding. She unpacks how weddings have become content fodder, the rise of Pinterest and social pressure, and why multiple outfits, destination plans, and curated rituals signal taste and status. Playful, critical, and unapologetically extra.
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ADVICE

Plan A Wedding You Wouldn't Post About

  • Ask yourself what you'd choose for the day if you planned to post nothing on social media.
  • Use that thought experiment to strip away content-driven decisions and focus on what truly matters to you and your partner.
INSIGHT

Instagram Weddings Often Ignore Guest Experience

  • Contemporary big weddings often prioritize impressing an Instagram audience over guest experience.
  • That emphasis raises cost and social burdens on guests (dress codes, travel, plus-ones), undermining community accessibility.
ADVICE

Rebrand Your Event To Escape Wedding Expectations

  • Don't use the word 'wedding' when booking—call it a special event to avoid built-in expectations and vendor upsells.
  • Discuss with your partner how you want to feel, what guests should feel, and actual budgets before deciding.
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