The Marketing Millennials Principles of Effective Social Media Marketing with JS Stansel | Ep 398
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Mar 6, 2026 Jon-Stephen "JS" Stansel, social media strategist and author, explains what professional social media management really looks like. He covers the difference between posting and managing. He outlines the many skills managers juggle, how to negotiate internal demands, and why gradual change and investing in organic creative matter.
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Treat Social Media Managers Like Creative Directors
- Social media managers wear many hats and should be treated like creative directors, not interns.
- JS argues they oversee strategy, creatives, analytics and need appropriate pay and organizational respect.
Show Wins And Teach Internally
- Advocate for yourself by sharing wins and training colleagues to understand social strategy.
- JS recommends screenshotting praise, sending regular reports, holding internal trainings and inviting leaders to shadow social work.
Give Social Media A Real Budget
- Budget for social media: equipment, paid social, and professional development are required investments.
- JS compares organic social to a puppy — seemingly free but needing ongoing resources and training to thrive.