The Marketing Millennials Email Tactics You Can Try Right Now | Bathroom Break #102
6 snips
Apr 6, 2026 
Jay Schwedelson, founder of SubjectLine.com and email/direct-mail expert, shares quick-win email tactics. He explains why edition numbers and certain preheader starters lift opens. Learn why a simple personal question drives replies and why every link in your email chain matters. Short, practical tips to test today.
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Mad Libs Cruise Skit As Birthday Bit
- Jay completed a Mad Libs ad that turned into absurd copy about a cruise full of nonsensical nouns.
- The hosts read lines like “Sail in style on a hairy luxury tomato” as a humorous birthday bit for Jay.
Put Edition Number At Start Of Subject Line
- Try restarting subject lines with your newsletter edition number (e.g., “Scoop #42”) to boost open rates.
- Jay says tests showed edition-first formatting, once considered a bad practice, started lifting opens again unexpectedly.
Add A Personal Question To Boost Replies
- Ask a simple personal question in your newsletter to increase replies and humanize messages.
- Daniel recommends prompts like “What TV show did you watch this week?” to teach readers to reply and improve deliverability.