The One You Feed | Personal Growth, Emotional Resilience & Purpose Eric Johnson on The Elements of Choice
10 snips
May 31, 2022 Eric Johnson, Director of the Center for Decision Sciences at Columbia Business School, dives into the intricate world of decision-making. He discusses his book, highlighting how choice architecture influences our daily decisions—often without our conscious knowledge. The conversation explores 'sludge' in choices and how the framing of options can lead us to better or worse decisions. From shopping habits to navigating conflicting goals, Johnson reveals the surprising power of small changes in our environment to shape our choices.
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Sludge and Dark Patterns
- Richard Thaler coined the term "sludge" for detrimental choice architecture.
- An example is a New York Times subscription, easy to start online, but requiring a phone call to cancel, making it harder to quit.
Plausible Path to Generics
- A medical informaticist improved generic drug prescriptions by changing electronic health records.
- Auto-populating generic names when doctors typed brand names increased generic prescriptions from 46% to 90%.
Memory and Food Choices
- Memory plays a key role in choices, as demonstrated by a study on ground meat labeling.
- The same meat labeled "7% lean" was perceived differently than when labeled "30% fat," affecting perceived taste and value.
