Forward Guidance The Next Chapter For Blockworks | Empire
8 snips
Nov 5, 2025 The discussion kicks off with the surprising closure of Blockworks' newsroom, highlighting the shifting landscape for crypto journalism. 2025 is framed as a pivotal year for the crypto industry, signaling a new bull market. The hosts delve into MegaETH's ICO and its implications for token distribution. Securitize's public plans and Western Union's USDPT on Solana spark intrigue, while the potential acquisition of ZeroHash by Mastercard raises strategic questions. Personal investment strategies add a touch of individual perspective to the broader industry analysis.
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Handle Layoff Messaging Carefully
- When announcing layoffs, center the message on affected people and support, not company performance.
- Jason admits mentioning record revenue alongside layoffs backfired and recommends learning from that misstep.
Prioritize Owned Distribution Channels
- Prioritize owned distribution (podcasts, newsletters) over rented web traffic for sustainable reach.
- Jason says owned audiences give a competitive edge for software and data products.
Data Became The Growth Engine
- Blockworks found product-market fit in data products after launching data in 2022.
- Recurring revenue grew several hundred percent and average deals now sit in the hundreds of thousands.
