Creator Science #164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard) [Greatest Hits]
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Jul 30, 2024 
Jon Youshaei, an ex-YouTube employee with over 260 million views last year, shares invaluable insights for creators. He reveals the best YouTube advice that's rarely discussed, introduces the intriguing ‘1st Frame rule’, and discusses how to effectively package videos. Jon emphasizes that age can be a surprising advantage and highlights the potential of starting with Shorts. He also explores the critical need for content variety and explains how to successfully convert a Shorts audience into long-form viewers.
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First Frame Rule
- Optimize the first frame of short-form videos for immediate audience engagement.
- Use strong visuals in the first frame to convey the video's essence.
Start with Text and Photo
- If video feels overwhelming, start with text and photo posts on platforms like LinkedIn.
- Gradually transition to short-form, then long-form video content.
Niche Focus
- Avoid excessive variety; focus on a niche to establish a clear identity.
- Poll your audience to determine what content they want.