#288 AI in Marketing | In this episode, Dave is joined by three B2B marketing leaders: Sara Ajemian, Head of Brand & Communications at SOCi, Jennifer Delevante-Moulen, CMO at Knak, and Tara Robertson, CMO at Bitly. Together they share real-world perspectives on how AI is actually shaping marketing teams today—what’s working, what’s not, and how leaders are adapting.
Dave and the panel cover:
- The most overhyped AI use cases in B2B marketing (and where human nuance still wins)
- Real success stories, including building an AI-powered content research engine, scaling global localization, and using AI to make creative teams more data-driven
- How CMOs are personally using AI as a strategic thought partner for board prep, customer insights, and team coaching
Whether you’re experimenting with new tools or figuring out how to bring AI into your strategy, this conversation gives a grounded look at what B2B marketing leaders are really doing today.
Timestamps
- (00:00) - – Intro
- (04:15) - – Meet the panel: SOCi, Knak, Bitly
- (08:15) - – Has AI met or missed expectations?
- (13:00) - – The most overhyped AI use cases
- (16:15) - – Why human nuance still matters in personalization
- (21:15) - – The imposter syndrome of AI adoption
- (24:15) - – The power of AI with memory
- (26:55) - – Best AI use cases from the panel
- (32:36) - – Scaling global localization with AI
- (35:36) - – Training brand teams to be more data-driven
- (39:36) - – How CMOs personally use AI in their workflow
- (43:36) - – Using AI as a strategic thought partner
- (47:36) - – Coaching teams with AI feedback loops
- (49:36) - – The frustrations of iteration and tool updates
- (53:36) - – Is leadership pushing AI adoption?
- (57:36) - – Budgeting and building a modern AI-enabled tech stack
- (01:00:36) - – Final takeaways and closing
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The Dave Gerhardt Show (from Exit Five) 
