Are B Corps Too 'Woke'? (#1 of 3, w/ Raj Aggarwal)

In this  three-part series, we examine the B Corp community’s evolving relationship with justice, equity, diversity, and inclusion (JEDI)—celebrating progress and grappling with some uncomfortable tensions that have emerged in recent years.

In Part 1, Raj Aggarwal—founder of Provoc and long-time B Corp leader—joins to explore whether the B Corp movement’s approach to JEDI needs any changes. Drawing from his deep involvement in B Lab’s early inclusion efforts, Raj shares stories of transformation, struggle, and resilience within the community, while grappling with critiques of performative DEI and the challenges of building authentic, relational change in a politically polarized time.

View the show notes: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-1-raj-aggarwal

Part 2 w/ Nathan Stuck: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-2-nathan-stuck

Part 3 w/ Rise Consulting: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-3-annie-korver-hayley-roulstone

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We’ve talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register →