Beyond the B: Latest on the B Corp Movement

Ryan Honeyman and Emmy Allison speak with Rooney Castle, President and CEO of Rhino Foods, about what it actually means to lead in a way that reflects an organization's values. Rooney shares how Rhino Foods has built a culture you can feel from the moment you walk through the door, through consistent small gestures, deep proximity to employees across all shifts, and a commitment to shared responsibility rather than centralized authority. The conversation explores how living your values is less about charisma or positional power and more about showing up consistently, listening carefully, and using whatever influence you have to elevate the voices of others.View the show notes: https://go.lifteconomy.com/blog/beyond-certification-what-living-b-corp-values-actually-looks-like-w/-rooney-castle___ We’ve talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register →

Ready or not, a new B Corp era has begun. Former B Lab standards analyst Jeffrey Stewart joins us to unpack what Version 2 means in practice. We discuss AI-enabled audits, mandatory documentation, digital audit platforms, major versus minor nonconformities, the shift to a five-year certification cycle, and more. If your company is preparing for recertification or trying to understand how European regulation and third-party auditors are reshaping the movement, this conversation provides expert insight.View the show notes: https://go.lifteconomy.com/blog/ready-or-not-a-new-b-corp-era-begins-w/-jeffrey-stewart___ We’ve talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register →

In this resurfaced 2019 conversation, Ryan Honeyman speaks with Vincent Stanley, Director of Philosophy at Patagonia, about what it really takes to operationalize values at scale. The discussion covers KPIs, pricing, materials, fair trade labor, transparency, repair, and the internal systems Patagonia uses to stay accountable as it grows. Vincent also explains how Patagonia’s benefit corporation structure, reporting tools, and employee practices translate purpose into day-to-day decisions.View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-4-of-4-operations___ We’ve talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register →

This resurfaced 2019 conversation with Patagonia’s Vincent Stanley remains one of the most replayed episodes in our archive because it offers a grounded look at how culture, strategy, and operations work inside a company that has shaped the global conversation on responsible business. In part three of our four part series, Vincent reflects on Patagonia’s evolution, its approach to marketing and activism, its expansions into film, food, and impact investing, and how the company has navigated questions of authenticity for decades. He also shares how the B Impact Assessment influenced Patagonia’s decisions and what the future looks like as the next generation leads.View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-3-of-4-strategy___ We’ve talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register →

Originally recorded in 2019, Patagonia’s Vincent Stanley joins host Ryan Honeyman (for part two of a four part series) to explore how a small dirtbag climbing company became a global business in service of “saving our home planet.” They dig into Patagonia’s culture, the Bears Ears lawsuit and benefit corporation status, tools for grassroots activists, and what it really means for businesses to take public stands on policy, democracy, and public lands. Vincent also reflects on diversity, equity, and inclusion, the deep links between racism and environmental destruction, and why biodiversity loss may be the defining ecological crisis of our time.View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-2-of-4-culture___ We’ve talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register →

This episode begins a four-part case study on Patagonia with a conversation on vision and values with Vincent Stanley, Patagonia’s Director of Philosophy. Originally recorded in 2019, the discussion explores how Patagonia’s founding experiences in climbing and environmental activism shaped its long-term purpose and moral orientation. View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-1-of-4-vision___ We’ve talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register →

In this year-in-review episode, Ryan Honeyman and Emmy Allison take an honest look at what worked, what didn't, and what they’re still wrestling with on Beyond the B and across the B Corp movement. They reflect on controversial moments, listener engagement, and how the new B Corp standards are starting to land in practice. The conversation moves beyond metrics to ask bigger questions about scale, transparency, and what real success could look like in 2026 and beyond. A candid check-in for listeners who are deep in the work and thinking critically about where the movement goes next.View the show notes: https://go.lifteconomy.com/blog/year-in-review-what-worked-what-didnt-and-whats-next___ We’ve talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register →

In this episode, Ryan and Emmy dig into the newly released 14-step B Corp certification process and make sense of what companies can expect as the standards shift. They walk through each phase in plain language, highlight what has changed, and offer practical context on where organizations tend to feel overwhelmed. Along the way, they share their own reactions and insights as they sort through the details together.If you’re trying to understand how the new process works, what to prioritize, or how to get started without feeling buried, this episode gives you a clearer view of what’s ahead and how to navigate it more confidently.View the show notes: https://go.lifteconomy.com/blog/mailbag-unpacking-the-new-14-step-b-corp-certification-process___ We’ve talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register →

From politically motivated attacks to basic configuration errors, purpose-driven orgs are now on the front lines of cyber risk. In this episode, Steve Sharer and Garrett Miller walk through five areas where B Corps are more vulnerable than they realize — and the practical steps that strengthen each one. They explain why these gaps matter and how to close them with straightforward practices that don’t overwhelm small teams.View the show notes: https://go.lifteconomy.com/blog/5-cyber-risks-for-b-corps-and-how-you-can-fix-them-w/-steve-sharer-garrett-miller___ We’ve talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register →

People & Planet First is a global, participatory verification system designed for enterprises that put purpose ahead of profit. In this episode, Rebecca Dray breaks down the five core standards, why the badge is gaining traction, and how it complements the B Corp movement. If you're a B Corp or values-led business looking for a way to signal deeper structural commitment, this conversation is a helpful starting point.View the show notes: https://go.lifteconomy.com/blog/people-planet-first-verification-a-primer-for-b-corps-w/-rebecca-dray___ We’ve talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register →