Anthony Kennada is is co-founder & CEO of AudiencePlus, a company building software, content, and community to help businesses become media companies. Prior to founding AudiencePlus, Anthony served as the CMO of Hopin, Front, and Gainsight.
In this episode, they discuss
- What it means to be a media company
- Building an audience from scratch
- Why building community is important in B2B marketing
Timestamps
- (00:00) - - Introduction and context from Anthony Kennada.
- (07:15) - - Definition and evolution of becoming a media company.
- (12:15) - - The importance of building an audience and brand-oriented marketing.
- (17:15) - - Discussion on content production and budget constraints.
- (22:15) - - Community building and its significance in B2B marketing.
- (28:36) - - The relationship between audience and community in marketing strategies.
- (33:36) - - Efficient growth strategies and the role of organic growth.
- (38:36) - - Building an audience from scratch and effective distribution strategies.
- (43:36) - - Overcoming challenges in the current economic climate.
- (48:36) - - Reflection on past marketing mistakes and learning from them.
- (53:36) - - Discussion on category creation and its impact.
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Brought to you by:
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
The Dave Gerhardt Show (from Exit Five)