The Futur with Chris Do Why Process is Better Than AI w/ Scott Clum | Ep 430
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Apr 25, 2026 
Scott Clum, artist and designer who shaped snowboard and skate visuals for 40+ years, champions hands-on craft over instant AI fixes. He talks about the value of utility and the creative process. He recounts analog screenprinting, building gritty brand aesthetics like Morrow, and launching WALK, a print magazine celebrating tactile, unexpected art.
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Personal Art Versus Commercial Design
- Distinguish personal art from commercial design as separate practices with different aims.
- Scott Clum treats client work as utilitarian design that pays the bills and personal work as free self-expression found in everyday ephemera.
Accept Utility As Valuable Training
- Embrace the utility of client work instead of resisting it; utility trains discipline and funds your practice.
- Scott urges young designers to accept client edits and the slow journey rather than chasing instant gratification from social media.
AI Harms Creative Curiosity
- AI can produce polished-looking outputs but it erases curiosity and the deep learning that comes from manual process.
- Clum believes AI might be useful for ideation with clients but should be excluded from execution to avoid 'cheating' the craft.