Seeking the Unexpected in Design

Chris Do sits down with artist and designer Scott Clum to explore the evolution of snowboard and skate culture's visual language. In an era increasingly dominated by AI and push-button gratification, Clum champions the tactile, utilitarian process of making art and embracing the beauty of mistakes. Drawing from his 40-year career shaping brands like Sims and Morrow Snowboards, he unpacks the crucial difference between personal self-expression and commercial design. Creative professionals will discover why staying true to the manual process builds a more valuable creative perspective and get a glimpse into Clum’s upcoming print magazine, WALK.

Timestamps:

(00:00) - Intro

(01:15) - Personal versus commercial work

(04:13) - The value of utility and the design process

(07:02) - Transitioning from fine art to graphic design

(09:19) - AI tools and the loss of creative curiosity

(10:43) - 40 years of snowboard graphics with Sims

(14:22) - Building the Morrow Snowboards aesthetic

(16:18) - Hand-cut graphics and analog printing

(20:50) - Editorial design and the goal of the unexpected

(25:57) - Announcing WALK magazine

Check out today's guest, Scott Clum:

Website: https://www.scottclum.com/

Instagram: https://www.instagram.com/scottclum_design

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