We Are Selling with Lee Woodward What is a 'Tourable Moment'? Use This Technique to Win More Listings
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We unpack the concept of tourable moments—showing how segmenting key points during a property tour can make listing presentations more engaging, memorable, and persuasive.
• presenting key messages while walking through the property instead of saving everything for the sit-down conversation
• creating “moments” by pausing at meaningful features (e.g., garden, main living space) to ask questions like, “What will you miss most about this property?”
• using tourable moments to demonstrate expertise, involve the vendor, and highlight emotional value points
• compressing a 45-minute sit-down presentation into shorter, segmented interactions throughout the tour
• maintaining eye contact, breaking it strategically, and keeping the conversation dynamic and engaging
• reinforcing points naturally as you walk, so the final sit-down focuses on rollout plans and decision-making
A practical guide to transforming listing presentations into interactive, on-the-go experiences that showcase expertise and build buyer confidence.
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