Marketing School - Digital Marketing and Online Marketing Tips Why Eric is Choosing to Focus On This One Thing for November #1908
Nov 6, 2021
This discussion centers on the critical trio of culture, community, and communication as the backbone of successful organizations. Eric emphasizes the necessity of hiring the right team to strengthen these core elements. He shares insights on measuring success, such as maintaining low employee turnover and utilizing NPS surveys for engagement. Additionally, inspiration is drawn from top CEOs and recommended readings to cultivate a thriving workplace culture.
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Prioritize "Triple C"
- Focus on culture, community, and communication ("Triple C") to build a strong company.
- Hire the right people and integrate them effectively into the culture.
Measuring Cultural Success
- Measure cultural success by tracking non-regrettable employee loss (keep it below 10%).
- Use employee NPS surveys (aim for 9s and 10s) and engagement tools like 15Five.
Learning from the Best
- Study top CEOs and learn from their approaches to culture.
- Read "Let My People Go Surfing" by Yvon Chouinard (Patagonia founder) for inspiration.
