I Used to be Somebody Joe Pulizzi, Godfather of Content Marketing: Make Your Own Good Luck!
Sep 22, 2020
Joe Pulizzi, entrepreneur and founder of the Content Marketing Institute, built a media brand from his living room and sold it for millions. He talks about launching Content Marketing World, working closely with his wife, setting an exit strategy, and finding clarity after a big sale. Expect stories about early hustles, conference surprises, and making your own luck.
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From Publishing Job To Own Venture
- Joe Pulizzi left Penton Media in 2007 and launched Z Squared Media, which later became Content Marketing Institute.
- He started the business at age 34 with support from his wife and modest savings for initial costs.
Marketing And Media Converge
- Content marketing is building a media brand for a product or service to earn trust and sell more.
- The media and marketing models have converged, so brands must act like publishers.
Risky Programming Scaled The Event
- Content Marketing World grew fast after booking Kevin Smith and pushing beyond a 150-seat hotel room.
- Early bold programming choices (Kevin Smith's comedy set) helped the event scale to hundreds.
