Killing Marketing

How Marketing Became Too Important to Be Left to the Marketing Department

Book •

Mentioned by

Mentioned by

Joe Pulizzi

as a book that talks about marketing as a profit center.

Mentioned by

Mitch Joel

as one of

Joe Pulizzi

's influential books.

Mentioned by

Joe Pulizzi

as one of his books that delivers the same core message.

Mentioned by

Robert Rose

when discussing measurable ways to measure what you're doing with content marketing.

Mentioned by

Joe Pulizzi

as the book he wrote after selling Content Marketing Institute.

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