Deficient Vegans

Picking Your Protein Target

Mar 9, 2026
Discussion of new vegan innovations like upcycled broccoli stem ingredients and a vegan egg white powder. News on USDA slaughterhouse policy changes and Beyond Meat's rebrand. Clear breakdown of how to choose a personal protein target, four protein target levels, and when tracking protein is unnecessary. Myth segment on how veganism intersects with politics.
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ADVICE

Choose Protein Targets By Personal Context

  • Do pick a protein target based on your goals, age, weight, activities, and dietary restrictions.
  • Use RDA (0.36 g/lb) as minimal, 0.54 g/lb moderate, 0.72 g/lb optimal, and 1.0 g/lb maximal depending on needs.
INSIGHT

1.6 g/kg Is The Practical Muscle Sweet Spot

  • Insight: 1.6 g/kg (0.72 g/lb) hits most muscle-building benefits without unnecessary difficulty.
  • For a 150 lb person that's about 108 g/day; higher intake gives diminishing returns unless you need extremes.
ADVICE

Skip High Protein If You Don't Train

  • Do not obsess over protein if you don't exercise; aim for the RDA and focus on overall diet.
  • New vegans should track with Chronometer for ~a month to spot real nutrient gaps, including protein.
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