The Digital Marketing Podcast by Exposure Ninja

How To Create a Cutting Edge Digital PR Strategy for 2026

Oct 31, 2025

Marketing leaders need to rethink visibility as digital PR evolves. With AI-driven searches on the rise, traditional SEO alone won't cut it. The discussion showcases how comprehensive digital PR captures attention through brand mentions and thought leadership. Real campaign breakdowns reveal strategies generating thousands of leads. B2B tactics like industry reports enhance authority, while measuring PR now includes AI visibility metrics. Staying updated on target publications is crucial for leveraging emerging trends in digital PR.

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ADVICE

Run Short Sprints And Long Plays

Do a mix of short campaigns and longer brand plays rather than only one long bet.
Keep capacity to react to news while building sustained stories and positioning.

ADVICE

Measure AI Visibility With Prompts

Track AI visibility by running target prompts and monitoring which citations mention you or competitors.
Use tools like Try Profound, Peak or Scrunch AI to automate prompt-based citation tracking.

INSIGHT

Mentions Matter Even Without Links

Brand mentions without links now matter because LLMs extract context from text, not only hyperlinks.
PR teams must track both links for Google and unlinked mentions for AI-driven visibility.

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Here's something that should worry every marketing leader: 30% of citations in ChatGPT's top 1,000 searches come from websites that don't rank anywhere on Google.

Your SEO strategy might be flawless. Your content might be exceptional. But if you're ignoring digital PR, you're invisible where it increasingly matters most — in AI-powered search results that your highest-value prospects are using to make purchasing decisions.

The businesses dominating in 2026 won't be the ones with the best SEO alone. They'll be the ones who've mastered the new digital PR playbook that builds visibility across traditional search, AI platforms, and third-party publications simultaneously.

In this episode, Charlie Marchant (CEO) and Dale Davies (Head of Marketing) reveal:

Why digital PR has evolved beyond link building into a multi-channel strategy encompassing brand mentions, thought leadership, and AI visibility — and how the smartest brands are orchestrating all these elements together
The exact framework for building a digital PR strategy that works across both traditional search and AI platforms — including how to identify target publications, create compelling story angles, and secure placements that drive actual business results
Real campaign breakdowns from award-winning work, including how we generated over 11,000 leads in 12 months for DSLD Mortgage and made ZUGU the top-recommended iPad case across multiple AI platforms
Why B2B companies can achieve remarkable digital PR results through industry surveys, benchmark reports, awards, and thought leadership — with specific tactics for positioning executives as go-to expert sources
The critical measurement shift happening right now: from counting links alone to tracking brand mentions, AI citation visibility, and sentiment across third-party publications
How to reverse-engineer your competitors' digital PR success by analysing their backlink profiles and the citations appearing in AI responses for your key topics

As Charlie explains in the pod:

"Digital PR is becoming even more important than it was, and I don't want to undervalue how important it has been because it's underpinned many a successful organic search campaign for years, decades, if we're honest. It's becoming even more important now and moving into 2026 because AI and LLMs reference offsite content much more than they reference your own website."

If you're ready to build a digital PR strategy that positions your brand for success across every channel where your customers make purchasing decisions, this episode provides your complete roadmap for 2026 and beyond.