The Rising Value of Brand Mentions

Here's something that should worry every marketing leader: 30% of citations in ChatGPT's top 1,000 searches come from websites that don't rank anywhere on Google.

Your SEO strategy might be flawless. Your content might be exceptional. But if you're ignoring digital PR, you're invisible where it increasingly matters most — in AI-powered search results that your highest-value prospects are using to make purchasing decisions.

The businesses dominating in 2026 won't be the ones with the best SEO alone. They'll be the ones who've mastered the new digital PR playbook that builds visibility across traditional search, AI platforms, and third-party publications simultaneously.

In this episode, Charlie Marchant (CEO) and Dale Davies (Head of Marketing) reveal:

• Why digital PR has evolved beyond link building into a multi-channel strategy encompassing brand mentions, thought leadership, and AI visibility — and how the smartest brands are orchestrating all these elements together

• The exact framework for building a digital PR strategy that works across both traditional search and AI platforms — including how to identify target publications, create compelling story angles, and secure placements that drive actual business results

• Real campaign breakdowns from award-winning work, including how we generated over 11,000 leads in 12 months for DSLD Mortgage and made ZUGU the top-recommended iPad case across multiple AI platforms

• Why B2B companies can achieve remarkable digital PR results through industry surveys, benchmark reports, awards, and thought leadership — with specific tactics for positioning executives as go-to expert sources

• The critical measurement shift happening right now: from counting links alone to tracking brand mentions, AI citation visibility, and sentiment across third-party publications

• How to reverse-engineer your competitors' digital PR success by analysing their backlink profiles and the citations appearing in AI responses for your key topics

As Charlie explains in the pod:

"Digital PR is becoming even more important than it was, and I don't want to undervalue how important it has been because it's underpinned many a successful organic search campaign for years, decades, if we're honest. It's becoming even more important now and moving into 2026 because AI and LLMs reference offsite content much more than they reference your own website."

If you're ready to build a digital PR strategy that positions your brand for success across every channel where your customers make purchasing decisions, this episode provides your complete roadmap for 2026 and beyond.