Creator Science #109: Justin Welsh – How a LinkedIn legend expanded into Twitter and Email
106 snips
Jul 19, 2022 
Justin Welsh, a solo creator and former startup executive, shares his journey from burnout to building a successful online presence. He discusses his strategic use of LinkedIn and the lessons learned from expanding to Twitter and email. With over 150,000 Twitter followers and 250,000 on LinkedIn, he emphasizes the importance of creating impactful headlines and viewing business as a strategic game. Additionally, he dives into the creator funnel, explaining how to build trust and transition followers into supportive communities.
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The Creator Funnel
- Justin Welsh's 'Creator Funnel' involves awareness (discovery), trust-building (newsletter), and relationship deepening (community).
- This structured approach helps convert followers into customers.
Bypassing Link Suppression
- Be aware that platforms like LinkedIn and Twitter may suppress content with external links.
- Use creative strategies like comments and featured sections to bypass these limitations.
Newsletter Promotion Tactics
- Justin promotes his newsletter by teasing upcoming issues and sharing subscriber counts on multiple platforms.
- He offers various subscription methods like website links, comments, and featured sections.
