Creator Science #132: Natalie Ellis of bossbabe – Attracting 3.5 million followers on Instagram (and what's working today)
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Jan 3, 2023 
Natalie Ellis, co-founder and CEO of BossBabe, has cultivated a community of over 3.5 million Instagram followers. She shares her secrets for creating viral content and converting followers into email subscribers. Natalie discusses the importance of authenticity and community in brand building, and explores the evolving dynamics of Instagram, including how to effectively use Reels and hashtags. Plus, she opens up about the impact of motherhood on her work-life balance and business priorities.
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Reel Creation Tips
- Create short, engaging Reels with a clear call to action in the last few seconds.
- Get inspiration from trending Reels and adapt them to your niche.
Embrace Reels
- Embrace Instagram Reels for better visibility and reach, as they receive algorithmic favor.
- Utilize the new features like topic selection for improved content discovery.
Hashtags and Captions
- Hashtags are not very important on Instagram currently.
- Captions are less important than they used to be, but still require a strong hook and call to action.