Talking Roadmaps

Should Product Ops aim to be redundant? | Hugo Froes

Sep 26, 2025
Hugo Froes, Head of Product Operations at OLX, shares his insights on the role of product ops in scaling organizations. He argues that product ops should aim to become redundant by removing friction and optimizing processes. Hugo discusses the critical moments when product ops become essential, how to structure them effectively, and the importance of collaboration. He also warns against rigidity, highlights best practices for starting product ops, and reframes critics’ views by positioning product ops as enabling teams. A must-listen for those in product management!
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ADVICE

Start From A Concrete Pain

  • Start product ops from the most pressing pain: broken processes or uncurated data.
  • Fix one area first and then expand as you reveal other gaps.
INSIGHT

Ops Converge Over Time

  • Multiple 'ops' silos (design ops, engineering ops) often converge as organisations mature.
  • Consolidating ops reduces duplication and improves cross-functional collaboration.
ADVICE

Get Sponsorship And Declare Dependencies

  • Communicate plans, dependencies and secure sponsors before committing work.
  • Build business cases and require sponsors to prioritise or shelve initiatives.
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