Letting & Estate Agent Podcast Why don't millennials make good Estate Agents? - Ep: 2449
Jan 15, 2026
Simon King, a thought leader in estate agency, joins to challenge stereotypes about millennials in real estate. He argues that traditional views on generational talent are misleading. They dive into why the industry struggles to attract new agents, stressing the importance of people skills over property knowledge. King emphasizes that agencies must reevaluate their pay structures and how success is measured. He advocates for a shift in mindset to focus on value rather than just low fees, highlighting that emotional resilience is crucial for thriving in estate agency.
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Labels Mislead More Than They Help
- Generational labels mislead hiring decisions and ignore individual capability.
- Simon King argues we should pick agents by DNA and skills, not by calling them 'millennials'.
The Industry's Appeal Has Faded
- Estate agency used to attract elite talent but that lure has eroded over decades.
- Simon King links reduced perks and changing perceptions to a shrinking talent pool for the industry.
Hire For People Skills, Not Just Property Passion
- Do proactively recruit people with hospitality, retail or bar backgrounds because they already have the DNA for client-facing sales.
- Focus hiring messages on people skills and the career potential of estate agency, not just 'love of property'.