Beyond Deming

The Productivity Puzzle – John Seddon

Nov 28, 2025
John Seddon, an occupational psychologist and systems-thinking consultant known for applying Deming’s ideas, tackles why productivity and growth often stall. He discusses failure demand in services, how targets and regulation backfire, the limits of AI as a fix, and why leaders should focus on enterprise-level effectiveness and purpose-driven management.
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INSIGHT

Management Is A Human Invention That Can Be Redesigned

  • Management was invented by humankind and can be changed to be much more effective.
  • John Seddon attributes his career to discovering W. Edwards Deming after auditing a failed TQM program and applying Deming's ideas to services.
INSIGHT

Quality Improvements Drive Productivity In Manufacturing

  • Productivity gains follow from improving quality because reducing rework reduces required effort.
  • In manufacturing Seddon cites Lexus and Taiichi Ohno's strategy of reducing lead time and defects to cut man-hours dramatically.
INSIGHT

Failure Demand Eats Service Capacity

  • Service organisations hide 'failure demand' which steals capacity and appears like generic workload.
  • Seddon defines failure demand as demand caused by failing to do something right for a customer and says it often reaches eye-watering levels in call centres.
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