Revolut Insider Ep. 43 Raising the Stakes: how to elevate a brand into a feeling
Jan 30, 2026
Gareth Morgan, Head of Global Brand at Revolut who led the 2023 rebrand, talks about shaping brand as an emotional experience. He explains the move to a more premium identity. Conversations cover protecting a distinctive brand, selective partnerships, bold creative choices, multidisciplinary design teams, and how AI can enable big visual ideas.
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Episode notes
Make Work Recognizably Yours
- Aim for work that still reads as Revolut even without a logo.
- Gareth recommends building a distinct ethos so marketing always feels like the same brand.
Brand Changes How Others Treat You
- A premium rebrand raises internal standards and external expectations.
- Gareth says other companies now approach Revolut differently because of its elevated image.
Protect The Through Line
- Avoid diluting the brand by ensuring every activation feels like Revolut.
- Gareth advises keeping a through line so diverse outputs still feel coherent.