The Business of Creators Discover how SMS marketing is transforming the creator economy with Subtext
Mike Donoghue, CEO of Subtext, about the power of text message marketing for creators, influencers, and brands. Learn how SMS subscriptions are outperforming traditional social media and email marketing strategies.
Key Topics:
- SMS marketing vs social media algorithms
- Text message engagement rates (98% open rate!)
- Case study: Creator earning $500,000/year through SMS
- How music labels use text messaging for fan engagement
- Building an owned audience with SMS subscriptions
You'll discover:
- Why creators are switching to text message marketing
- How to monetize your audience with SMS subscriptions
- Techniques for creating high-value SMS content
- The future of creator-audience relationships
The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.
Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.