The Impulso Podcast E107: Will TikTok survive in the US?
Jan 20, 2025
They break down the 14-hour US outage and the pop-up messages that sent users scrambling. The conversation covers TikTok’s massive US footprint and its commerce impact. They debate the proposed US joint-venture plan and political moves that kept the app alive. Migration to Xiaohongshu and the rise of #TikTokRefugees get attention, along with the CEO’s public handling and the uncertain long-term outlook.
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TikTok's Short US Shutdown And Quick Return
- TikTok briefly went offline in the US with a message citing a new ban and thanking Trump for help.
- The app restored service within 24 hours after Trump signaled companies would face no liability for keeping it live.
TikTok's Large US User Base And Commerce
- TikTok has over 170 million US users and a fast-growing e-commerce arm.
- TikTok Shop US reached about $9 billion GMV in 2024, overtaking Indonesia.
Influencer Panic And Job Insecurity
- Creators panicked about losing income when the ban loomed and scrambled for alternatives.
- Beauty influencer Katie Fang posted she might need a 'proper job' if TikTok disappeared.